Where land
becomes
community

Specialist knowledge.
Trusted relationships.
Outstanding results.

We’re a Melbourne-based property group with two core divisions — project marketing and development sales. We bring deep market knowledge and a personal approach to every project, tailoring our strategy to deliver the best possible outcome for our clients.

What sets us apart

A personal approach
What sets Latitude apart is our deeply personal approach. As a family-run business, our directors, James and Bob Hand, work closely with all stakeholders throughout every stage to ensure the best outcomes. Their involvement goes beyond oversight; they actively support our estate managers and marketing efforts, bringing decades of experience and care to every project.
Focused on results, not scale
At Latitude, our goal isn’t to be the largest project marketing company in the industry – but to consistently deliver the best possible results for every project we undertake. We intentionally limit the number of projects we accept, allowing us to provide each vendor with the focus, attention, and support they deserve.
Proven track record
With a proven track record of outperforming the market, our success is driven by innovative thinking and a hands-on commitment to every project we take on. Our dedicated sales team handles core responsibilities such as buyer engagement, database management, and on-the-ground insights from the sales floor, providing feedback to continually refine our strategy.

Our Services

Land project sales

Land project sales

Turning land into thriving communities

Development sales

Development sales

Connecting sites with the right developers

Townhouse project sales

Townhouse project sales

Bespoke strategies from concept to settlement

Investment sales

Investment sales

A global network of investors, local expertise

Marketing and design

Marketing & design

Creative that sets projects apart — all in-house

Research

Research

Informed decisions drive better outcomes

Development Sites For Sale

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Testimonials

“From the data we collect, your team actually has a 85%+ initial heard-back rate which is top 10% in all the campaigns we run along with the other Latitude projects. The average heard-back rate we have is only 60%. Well-done and thanks for serving our buyers so quickly!”

Openlot.com.au, House & Land Search website

“Kataland has been using Latitude Real Estate for land sales at Underbank in Bacchus Marsh since 2016. This relationship has resulted in considerable success for the project, which I attribute to the hands-on approach from the directors. The larger land sales organisations do not operate this way due to having many projects, but the Latitude directors are able to experience firsthand the conditions at the sales office, giving them a thorough understanding of the sales environment.”

Allan Carlsson, Kataland

“Their contributions to the marketing strategy has led to an out performance of nearly 50% in attracting registered enquiries. This has been surpassed by a better than 20% conversion rate of appointments at the sales centre.”

Michael Hodgson, PPM group

“ln all our various dealings Latitude Real Estate have worked collaboratively to achieve the desired results and have demonstrated their capabilities time and time again. Their contacts within the industry have also been of major benefit and we are happy to provide our recommendation for anyone considering their services.”

Daniel Spiteri, Synergy